Two landmark events in May

The best view in Lebanon. The plains of Ammiq with the Anti-Lebanon range in the background (Photo: Rachel Stevenson)

Yesterday saw the opening of Tawlet in the Bekaa town of Ammiq. Wines of the Lebanon @ Tawlet, the project with which I am involved, is about promoting Lebanese wine within the Tawlet philosophy of championing rural tradition. In 2011, we did it in Beirut and now we are doing it in the Bekaa, the epicenter of winemaking in Lebanon.

Taking Lebanese wines to a new consumer segment

The hope is that by carrying wines from all Lebanon’s wineries Tawlet Ammiq will contribute to the burgeoning interest in wine with Lebanese  and  foreign visitors alike. Wine tourism is on the move and we want to set the gold standard.

The lull before the storm. Preparations on Sunday morning for the opening

Up next…from May 22-24, Wines of Lebanon will be returning to the London International Wine Fair (LIWF) for the second year with new wineries and an exciting program of masterclasses being delivered on the stand.

Christina Pickard

Tim Atkin MW, Christina Pickard and I will be presenting an overview of Lebanon’s winemaking industry, together with a tutored tasting, and other seminars will be taking place throughout the day including:

  • Overcoming the cliché: Positioning the modern Lebanese industry in the international market
  • Lebanon: the terroir, grapes and people that make today’s wine culture.

The generic Lebanese stand at the LIWF has attracted new wineries this year, keen to gain a foothold in the UK market. Lebanese wines are gaining ground in the UK with exports up by 26% from 2010 to 2011 according to figures published by Lebanese government customs.

Tim Atkin MW

This year, eight wineries will be represented at this year’s show. They are:

  • Batroun Mountains
  • Chateau Ka
  • Chataeau Kefraya
  • Chateau Ksara
  • Chateau St Thomas
  • Coteaux de Botrys
  • Domaine des Tourelles
  • IXSIR.

“We are really excited to be exhibiting at the Fair again this year,” says Madeleine Waters who runs the Wines of Lebanon campaign in the UK. “Last year was about introducing people to the concept of Lebanon as a wine-producing country and we received a lot of interest. Over the last 12 months, we have run tastings and masterclasses throughout the UK to give the trade more insight into Lebanese wines and the people behind them. This year we want to encourage people to take a closer look at Lebanon and the diverse range of wines it produces.”

For more information about exhibitors and the seminar timeable please visit www.winesfromlebanon.co.uk.

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1 Response so far »

  1. 1

    this is amazing stuff michael. we were bird watching in ammiq two weeks ago and heard about the tawlet project. it’s so amazing that tawlet is bringing together the rural beauty of the west bekaa and as its wines. we’d love to hear more about the events taking place in there. please keep us up to date through your blog.


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